Regardless of your type of business, having a Web site that lets visitors find information on your company's products or services - or even transact business if appropriate - is standard operating procedure. You build your initial site based on what you believe your visitors want to see and how you can best present it. But you can't stop there.
Knowing where your visitors are coming from, which specific pages they are actually reading, for how long, and how they are navigating your site is vital if you want to understand how to serve your prospects and customers better.
For example, if many of your visitors start at your home page, but quickly navigate to your monthly events calendar - and stay there for extended periods of time - that would be important information. You would know that you should be spending extra attention on this section and making sure that, from that page, your visitors can link to all of your other important content. So how do you do this?
The traditional method is to keep track of visitors through something called Web logs. They are files that accumulate automatically as people enter and move about your site, and are the raw information you need to analyze what's really going on. Unfortunately, these files are very complex and can be confusing without the proper technical people to translate them for you. What if you don't have a technical staff to do this?
Online services are now available that, for generally $10-$20 a month, enable you to quickly and easily see this information in way that can be understood by the general business person. One such service reviewed by PC Magazine, VisitorVille, not only provides reports to summarize your web traffic information, but also allows you to visually "see" your web site activity by portraying your web pages as buildings in your own virtual city.
But the real value is the powerful information that can help you attract new customers and better serve existing ones. You might discover that the majority of your visitors are coming from a major search engine, a partners' site, or even from your own email communications. Knowing where they are coming from is the first step in finding more visitors, and more potential customers.
Now that you see how important your Web traffic is, you can find out more information about VisitorVille by following the banner link below. You'll save 10% and they offer a 30 day money-back guarantee so you can test it out. Or, if you prefer, contact us directly and we'll be happy to discuss your particular needs.
